Modular design meets variable fonts
AIAIAI answers the call for sustainable thinking. Their modular headphones transcend trend-driven aesthetics and extend the longevity of every product, creating less waste for the planet. If the ultra soft cushions tear, you simply buy a new pair of cushions instead of a new pair of headphones.
For the AIAIAI typeface, Modular, we applied this adjustable approach as the main driver through the concept development. For the typeface to mirror the modularity of the product, it had to be a variable font. With nothing less than fifteen weights, Modular is higly adjustable and multi-applicable. It's made to last, just like the headphones.