Tasaki is a Japanese luxury jewellery brand known for its quality pearls. With a bold, new ambition to become a leader in the luxury goods for a younger clientele, the company needed to rejuvenate its brand.
The colour design and packaging concept are used at the flagship store in Ginza, Tokyo where a facade of layered glass creates a delicate atmosphere that truly reflects the revitalised brand. Tasaki is now perceived as a relevant modern luxury choice within its target group and has positioned itself as a player among the world’s largest and most successful jewellery brands.
Photo credit: Tasaki Japan
The custom Tasaki typeface elegantly balances soft feminine brushes in the K with superbly proportioned weights and contrasts. Used on everything from jewellery boxes to logomarks and overall communication, it signals contemporary premium brand aesthetic.