Client: The Index Project
Industry: Nonprofit organization
At the core of The Index Project identity, you find the cube depicting a piece of design. When placing several cubes together, you have an index of design. The index is activated when the cubes are moved and examined. In doing so, new pieces will come together and aspire to new design solutions.
The bespoke Index typeface is a reference to The Index Project in both look and character. The cube is present throughout the typeface, while the missing joints in each letter activate the reader in a playful and embracing manner. The typeface family consists of Index Display, Index Text and Index Italic.
Seemingly effortless, the icons lean against the bespoke typeface and identity. Among other, the icons are represented in each of The Index Award categories.
The Index Project, formerly INDEX: Design to Improve Life, was born in 2002. Since then, they have invested in people or companies who change the world through design. The Index Project wants people to feel empowered, involved and inspired. Designing is a process, and The Index Project takes the role of an enabler - activating people to find smart solutions for global problems - even when facing severe challenges.