Soil to sans-serif

New year, new letters. This week’s highlight from our Type team is an embodiment of refined simplicity, drawing inspiration from nature’s gentle curves.

The Farm to Me typeface embodies their commitment to bringing together our earth’s raw simplicity and a refined touch of human culture. Organic, flowing pen strokes and unexpected ligatures against a high-contrast, delicate sans-serif. No stem or stroke is a straight line; they are all tapered and carry a subtle curvature — just like the rhythms and lines of our natural world. Every written word feels as down-to-earth, elegant and inviting as the goods they offer.

Rasmus Michaëlis, Head of Type Design & Partner