AESC
Advancing Beyond
Client
AESC
Industry
Energy & Industrial
Deliveries
- UX & UI Design
- Visual Identity
- Bespoke Typeface
- Purpose & Vision Development
Founded by Nissan in 2007, AESC has grown from pioneering the first EV battery to shaping tomorrow’s global energy systems. At AESC, Advancing Beyond is both a mindset and the foundational brand story that guides how they think, build, and lead. From pushing battery safety and setting new benchmarks to powering deserts and energizing megacities, AESC moves forward with purpose and precision. This philosophy is captured in the new identity, built around the AESC logotype and its derived “A Mark” - where the crossbar is intentionally removed to suggest both an open road ahead and an arrow pointing forward. With bespoke display typography and a digital-first system, the design balances clarity with scale, craft with ambition, and progress with care. Working in close collaboration with Kenya Hara and Nippon Design Center, the result is an identity that honors AESC’s Japanese heritage while opening the road to a global energy future.
Special thanks to
Marcus, Casper, Anna, Bo, Eigil, Julie, Cecilie, Tomoe, Nicklas, José, Laurits, Torsten, Rasmus, Jonas, Philip, Hans from Kontrapunkt.
And to our talented intern Julia Zöllner.
Kenya Hara, Shinshin, Dai, and Hana from Nippon Design Center.
Lei, Albert, Lia, Xiaoyang, and the rest of the team at AESC.
Photographer: Nicklas Hemming Larsen.
