Recharging a mobility leader

Clever, Denmark's largest EV charging network, has a new look that brings their brand platform to life: freedom on the move, powered by easy access to charging. At the heart of this evolution is a distinctive new logo mark — an abstract mark that captures the essence of freedom and movement. The logo connects Clever’s physical products with their digital presence, deriving elements of motion and visuals across user interfaces. Designed with versatility in mind, the logo maintains its impact and clarity across all touchpoints, ensuring Clever’s presence remains strong and recognisable.