Danske Bank

An iconic design moves forward

  • Client

    Danske Bank

  • Industry

    Large Corporate

  • Deliveries

    • Digital Design Systems
    • UX & UI Design
    • Visual Identity
    • Technical Development
    • Motion Design System

In a rapidly evolving digital world, Danske Bank has unveiled a refreshed visual identity that balances its rich heritage with modern demands. The new design system meets the needs of a digital-first future. Inspired by the bank's iconic design from 25 years ago, the refined design is spearheaded by the separation of the name and boxes from the bank’s previous logo, creating a simpler, more contemporary expression while maintaining recognizability. The introduction of a 'progress bar' symbol and an updated typeface reflects the bank’s mission to drive sustainable progress and reliability as it moves forward in a changing world.

Special thanks to

Laurits, Jonas, Bo, Torsten, Rasmus, Philip, Cecilie, Signe, José, Camilla, Jeanette, Viktor, Eigil from Kontrapunkt.

Jakob, Michael, Claus, Flemming, Christina, Henriette, Patrick, Stephan and the rest of the team at Danske Bank.

Get in touch

Nicoline Klareskov

Nicoline Klareskov

Client Director & Partner

nk@kontrapunkt.com

+45 28 88 20 96