The next step for an iconic sports brand

Kontrapunkt was commissioned to design a typeface based on the original iconic work of Lubalin and Peckolick, with respect for the original ASICS logo. In collaboration with Bruce Mau Design, we created a unique brand typeface for ASICS Tiger which could be used for displays the world over, from the facade of the Osaka flagship store to a branded leaflet in a shoebox. The bespoke typeface is as expressive and energetic as the iconic sports brand itself.