High-rising, far-flying performance

The new Nanoflare 700 is a badminton racket made for high-flying clears and breakneck speed. Together with Yonex, we helped develop a launch campaign, centred around the campaign theme Velocity Rising, that communicates the new line’s innovations and benefits to a wider audience. With a sky-high visual universe, the campaign embodies how time slows down when play speeds up. Sweeping shots, bold colours and a dramatic motion language bring the thrill of the game alive. The campaign invites players to unleash their speed, flying faster, further and more focused.