Reinventing exclusivity

Tasaki is a Japanese luxury jewellery brand renowned for its exquisite pearls. With an ambition to become a leader in luxury goods for a younger clientele, the company needed to rejuvenate its brand. The graceful colour design and packaging align the physical product elegantly with the flagship store in Ginza, Tokyo where a layered glass facade creates a delicate atmosphere that truly reflects the revitalised brand. A custom typeface elegantly balances soft feminine brushes with superbly proportioned weights and contrasts. Used on everything from jewellery boxes to logomarks and brand communication, it signals a contemporary premium brand aesthetic. As a result, Tasaki has positioned itself as a player among the world’s largest and most successful jewellery brands.